Here’s a 60-second speed-read of Asia Travel Re:Set Issue #101 – Chinese Travel Returns, South East Asia Prepares, published on 15 January 2023.
On 8 January, China reopened its borders after almost three years. In doing so, it kickstarted a new era for travel and tourism. All the pieces of Asia Pacific’s travel jigsaw are now back in place. This should make for a compelling, and unpredictable, year in 2023.
So, let’s take quick trip around the region to see how China’s return to travel is being reported.
Thailand’s tourism authority forecasts 300,000 Chinese tourists in the first quarter, and 5 million across 2023. It will update this forecast and reissue it soon.
Malaysia‘s Tourism, Arts & Culture Minister warned against a “public overreaction” to the return of Chinese tourists, saying, ““Some quarters said we should not allow tourists from China into Malaysia… That’s not fair.”
Emerging anxieties also in Singapore, including “the psychological discomfort of serving Chinese travellers among frontline workers,” according to local media.
Cambodia is being more upbeat, targeting 4.6 million air passengers this year – and more than 1 million visitors from China.
Indonesia, however, expects (for now, at least) only 253,300 Chinese visitors this year. That figure will likely be revised as the year progresses.
Vietnam, for which China, which was the largest tourism source market in 2019, with 5.8 million arrivals is less forthcoming – but expects Chinese visitors to being returning in March.
Don’t forget the new China Outbound Tourism Handbook 2023…
The China Outbound Tourism Handbook 2023 helps readers to place in context the rapid expansion of Chinese domestic and outbound travel over the last decade. It explores the dramatic changes within China over the past 3 years – and guides readers to view Chinese tourism through a dynamic new lens for an unfolding era.
Written for the travel and tourism industry, it provides practical guidance of the ongoing shifts in Chinese travel, retail, branding, banking, fashion, gaming, sports, social commerce and mixed-reality that will influence travel patterns – and supports your business to prepare fully for a very different era of Chinese outbound tourism.