Domestic Tourism Outlook in South East Asia

Domestic Tourism in South East Asia Gary Bowerman

After more than 15 months of being the dominant theme in travel, what does the future hold for domestic tourism in Asia?

What have destinations learned about homegrown travel demand? What innovations have shone through – and how will these be incorporated into future destination planning and promotion?

On 8 May, Gary Bowerman was a speaker and panellist at the Domestic Tourism in Asia: Restart and Long-term Strategies webinar, jointly organised by Asia Pacific University, Japan, University of Wisconsin-Stout, USA, and North Carolina State University, USA.

Gary joined a distinguished panel of experts providing insights and case studies about domestic tourism during the COVID-19 era in China, India, Japan and Malaysia. He presented an overview of the experiences and learnings in the 10 countries of South East Asia.

His presentation analysed the following areas: Pre-COVID Contexts; 2020-21 in South East Asia; Rethinking Domestic Travel With Closed Borders; Domestic Air Travel; Future Strategy and Self-Drive Infrastructure Development.

Domestic Tourism Future Strategy

The webinar speakers included:

  • Li Hong – Former Director General, Hangzhou Municipal Tourism Commission, Zhejiang Province, China
  • Madan Prasad Bezbaruah – Former Secretary, Ministry of Tourism, India
  • Ong Hong Peng – Former Secretary-General, Ministry of Tourism and Culture, Malaysia
  • Junichi Kumada – Executive Director & Chief Research Officer, Head of Global Tourism Agenda, JTB Tourism Research & Consulting Co. Tokyo, Japan
  • Kazem Vafadari – Division Head, Tourism and Hospitality Graduate School of Asia Pacific Studies, Ritsumeikan Asia Pacific University, Beppu, Japan 
  • Jafar Jafari – University of Wisconsin-Stout, USA; Founding Editor of Annals of Tourism Research

The event, which is part of the Smart Community Tourism global tourism event series, was curated and moderated by Xu Jing, Vice Chairman of Global Tourism Economy Research Centre (GTERC) and former Regional Director for Asia and the Pacific, UNWTO.

Watch the full webinar HERE (Gary’s presentation starts at 1 hour, 26 mins)

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