Interested to work with me?
Since 2004, I have teamed up with companies around the world to develop and produce Asia-focused content, research and marketing projects.
These include White Papers, reports, weekly digests and monthly updates, thought-leadership commentaries and articles. I also create tailored content for websites, newsletters, presentations and conference publications.
Framework themes range from emerging trends in travel and tourism to smart cities and interactive technology. Retail marketing and e-commerce strategies are hot topics. So, too, are shifting consumer mindsets and sustainable innovation.
Post-COVID commercial landscapes and consumer engagement strategies are rising up the agenda – and everyone is talking about what’s next in live-streaming.
Recent clients include DKSH, EyeforTravel, FCM Travel, GMS, HRS, HSBC, JLL, Lynk, Medienkonzepte, Mintel, PRCO and The Peninsula Hotels.
Here are a few selected recent projects:
DKSH – Thought-leadership commentaries on consumer issues in South East Asia
2020 was the year that live-stream selling went mainstream across Asia. Now extending beyond direct sales, live-stream broadcasting is also being used to build and position brands, showcase new experiences and create gamified experiences for consumers.
South East Asia’s blossoming love affair with cashless transactions is evident everywhere. However, an intense and dynamic battle is underway to build loyalty among cashless customers who tend to switch between payment formats.
Group buying has made a remarkable comeback in Asia. A combination of social interaction, digital incentives and shifting consumer behaviour is giving collective shopping a radical overhaul, while social commerce aspect adds extra spice.
Mintel – Monthly consumer, travel, retail and tech trends analysis in ASEAN
Recent Commentary topics have included the expansion of social commerce, innovations in upcycled chic and new trends in domestic tourism in Vietnam, plus developments in sharia finance, above-the-mask beauty and ‘recession-proof’ retail in Indonesia.
FCM Travel – Commentary articles on business travel topics in Asia Pacific
What can business travellers expect from this dazzling new gateway to the world’s second largest economy?
Intelligent technology could enable cities to merge their digital and physical landscapes, and rethink the ways the residents and visitors interact with urban spaces.
GMS – ASEAN Economic Commentaries & Updates
I am currently working on a series of economic updates for the 10 ASEAN countries. These incorporate key pandemic era business trends, travel reopening plans and COVID-19 vaccine programmes.
Asia Travel Re:Set
In the coming months, I will also be unveiling new opportunities for travel-related companies and brands to partner with Asia Travel Re:Set. Stay tuned!